Updated: Oct 28, 2018
By Rob Kaplan, Founder and CEO, Circulate Capital
Our oceans are in crisis.
Never before have we seen such an exponential rise of a global issue like we have in plastic waste and ocean plastic. What seemed like a blip on the radar screen only a year ago, the ocean plastic crisis now invades our social consciousness — from posts about plastic drinking straws on our Facebook feeds and favorite documentaries to global publications such as National Geographic and the Economist. Everyone seems ready to take action — from your local coffee shop to Buckingham Palace.
For those of us who have been working on the problem for some time, this collective awakening feels long overdue.
Did you know that:
An estimated eight million tons of plastic flows into the ocean every year.
Plastic production and consumption is predicted to double over the next 10 years and, without intervention, by 2028 there will be 250 million metric tons of marine plastic pollution in the ocean.
More than 1,200 animal species are now affected, as demonstrated by seemingly endless images of birds with bellies full of plastic or turtles with straws blocking their noses.
Recent reports have even found evidence of plastic showing up in our local fish markets.
However, the good news is that ocean plastic is possibly the dumbest environmental problem we face. Unlike most other issues today, there is no opposition or political divide. We know why we need to solve this problem, the question is how.