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The least interesting, most effective way to cut plastic pollution?

Updated: Oct 28, 2018


By Sami Grover

It sometimes seems like everyone and their mother is trying to solve the plastic pollution crisis right now.

But for all of the focus on ocean cleanup arrays, Seabins, or aquatic bicycles converted to collect trash, we probably shouldn't forget the simpler solutions too. And specifically, by that, I mean municipal garbage collection.

Specifically, given the fact that researchers point to only 10 rivers as being the main source of the vast majority of ocean-borne plastic, it seems fair to say that strategic investments in municipal waste collection, recycling and street cleaning in communities around those rivers could play an outsized role in reducing how much plastic makes it out to sea in the first place.

Circulate Capital (formerly Closed Loop Partners) aims to put that theory into practice...

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