The Time To Invest In The Circular Economy For Plastics Is Now, According To Google Study

March 18, 2022

The Google-AFARA Plastic Circularity report on whichI wrote a few months back has now been released in full. One of the key findings from the report is that investment is crucial to creating a circular economy for plastics and that there are significantopportunities for investors, particularly at the nexus of climate and plastics. With a recycling value chain that is under pressure like never before, the need for investor engagement has never been greater. But thanks in part to this study, one thing is now clearer than ever – the current challenges facing the value chain present investors with a really unique opportunity to use their capital to steer the recycling industry back towards growth. The time to act and invest in solutions is now.

Continue reading article by Rob Kaplan on Forbes.com

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